After selling its unique brand of skincare around the world, SkinIdent AG has granted the distribution rights of its Dr. Baumann, Skinident and Beaucaire products to Scottish distributor Sheer Skin.

Ever Clinic are the first salon in Scotland to stock Dr Baumann, SkinIdent and Beaucaire skincare ranges to the Scottish market. The new skincare ranges are unique in the market place as they are the only products which consist exclusively of natural substances and vitamins.

The cosmetics industry has done with creating illusions by advertising. Beautiful, young women are used in advertising campaigns, which suggests to the consumer that if you buy this product, you will look just as beautiful. Every fad sows new hope that a pivotal development in anti-ageing has been achieved, although these changing trends do not change the needs of the skin. The gorgeous containers which cosmetic products come in add a hint of luxury and elegance, but have nothing to do with the compatibility or effectiveness of the creams they contain – they only increase the price of the product. The same can be said for the packaging, which creates unnecessary mountains of waste, but cannot make the skin more beautiful.

An essential point in skincare is compatibility, namely lasting and sustainable compatibility. All products are compatible at first, but users cannot depend on them. It is important for consumers that a product is lastingly compatible and doesn’t cause sensitisation and thus an allergic reaction after a period of time. The best possible way to avoid this is to dispense with the worst allergens. Scientists who work with allergies, such as dermatologists and allergologists, know the compatibility of the various substances which are used in cosmetics. A glance at a dermatological textbook shows us that preservatives, fragrances and perfumes, rank amongst the most common allergens. The effect of a skincare product should be to get the skin into the best possible condition within individual genetic parameters. We achieve this through a harmonious composition of skin-friendly active substances and vitamins, together with especially important multilamellar liposomes which consist of lipids endemic to the skin. Multilamellar liposomes are outstandingly effective in dermatological and scientifically-based skincare.

For us, being animal-friendly goes without saying, because as far as we are concerned there are no animal substances which cannot be replaced by plant-based ones. We achieve an environmentally friendly and excellently priced cost-performance ratio through the use of practical and shapely containers without unnecessary outer packaging.

The manufacturer proudly displays its award from PETA for “Most Animal Friendly Cosmetic Brand.

“Bionomy” is the science of the laws of life. These laws are the basis of the development and production of our skincare products. This means that on the one hand we take into account the metabolic processes in the human body and skin, and on the other hand we concern ourselves with environmental aspects.

The principles of Bionome Skincare are;

• Optimal compatibility through the application of dermatological and allergological knowledge in the choice of ingredients.
• A targeted selection of ingredients whose effect has been described and documented and which are therefore beneficial to the skin.
• A harmony between the ingredients and the skins physiology and anatomy. This is achieved when as many as possible of the ingredients are endemic to the skin e.g. which exist naturally in the skin.
• Environmentally friendly through the avoidance of superfluous packaging.
• Animal-friendly through the exclusion of animal substances.

Ever Clinic is delitghted to be the first stockist in Scotland and and launch of Dr Baumann to our customers.. Our market research indicates that the clinics, salons and end consumers alike are crying out for skincare that is ground breaking in its results as well as it’s ingredients and the company behind them. All at Sheer Skin are greatly looking forward to sharing the incredible line of Dr Baumann, SkinIdent and Beaucaire products with our customers.